Save a reel,
actually use it.
You save a hundred reels and never see them again. Loofy is a friendly assistant that lives in your Instagram DMs, keeps the useful part, and brings it back the moment you can actually act on it.
Three taps from saved to done.
Share a reel
Send any Instagram reel to Loofy as a DM, the same way you'd share it with a friend. No app to install, no account to make.
Loofy unpacks it
It reads what's actually inside — the recipe, the tip, the place, the product — and keeps the useful part, not just the video.
It brings it back
Loofy chats about what you want to do with it, then reminds you at a time that actually fits your life.
Not another folder to forget.
Save it once, actually use it.
Your saved folder becomes a short list of things you'll really do, instead of a pile you scroll past and never open.
It knows when, not just what.
Loofy times each nudge to your life — cook it this weekend, try it on Monday's calls, pack it before the trip.
One tap, never a to-do list.
Every reminder arrives pre-chewed into a couple of tappable options. No app to open, no list to babysit.
Only sees what you send it.
Loofy reads only the reels and messages you deliberately share — never your other DMs, contacts, or followers.
For anyone whose saved folder became a black hole.
Home cooks, travellers, founders, creators, people who save workouts and business tips they fully mean to try. Loofy turns that pile into a few things you actually get around to.
Yours to control, always.
✓ Only what you share
Loofy processes just the reels and messages you send it — never your broader Instagram, your other chats, your contacts, or your followers.
✓ Never sold or posted
Your data is used only to organize what you saved and remind you about it. It is never sold, used for advertising, or posted anywhere.
✓ Gone in one message
Delete everything instantly, any time, with a single message. No account, no login, and nothing left behind.
Pause any time by sending stop. Erase everything Loofy holds about you by sending delete my data. See our Privacy Policy and data deletion page.
Answered.
How do I start?
Message @hey_loofy on Instagram and share any reel with it, just like you'd share with a friend. That's the whole setup — no app to install and no account to create.
What does Loofy do with a reel?
It reads what's actually inside — the recipe, tip, place, or product — keeps the useful part, and works out a good moment to bring it back to you.
Can it see my other DMs or Instagram?
No. Loofy only ever sees the reels and messages you deliberately send to its account. It cannot see your other conversations, your contacts, or your followers.
Will it spam me?
No. Loofy replies inside your chat and only nudges you at times you agree to. You can pause it any time by sending stop.
How do I delete my data?
Send delete my data to @hey_loofy and everything is erased instantly and permanently. You can also email us. See the data deletion page for details.
Is this affiliated with Instagram or Meta?
No. Loofy is an independent service and is not endorsed by, sponsored by, or affiliated with Instagram or Meta Platforms, Inc.